Advances in technology has made it possible for marketers to capture, analyse and report data pertaining to prospect and customer behavior and determine how marketing efforts are driving them.
Yet, when it comes to presenting a comprehensive dashboard to the CEO or CFO, most marketeers are at a loss as to what numbers to use in order to wow them with.
In this cheat sheet, we have outlined 6 key marketing metrics that actually matter to your boss. You will discover:
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