Advances in technology has made it possible for marketers to capture, analyse and report data pertaining to prospect and customer behaviour and determine how marketing efforts are driving them.

Yet, when it comes to presenting a comprehensive dasboard to the CEO or CFO, most marketeers are at a loss as to what numbers to use in order to wow them with.

In this cheat sheet, we have outlined 6 key marketing metrics that actually matter to your boss. You will discover

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  6 metrics to use when talking to your bosses to build a compelling case of the success of your marketing efforts
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  Each metric has been supplied with a formula and an example to illustrate calculations
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  Also find out why each metric is important and how to interpret the values derived