Company Overview

Agile CRM is a SaaS company offering end-to-end CRM solutions for sales & marketing automation support from a single platform.

Industry
SaaS
Headquartered
USA
Situation.
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  • Poor SEO Process: Agile CRM had an ineffective SEO process. This led to a decrease in its website traffic and keyword ranking.
  • Absence of Content Marketing: Agile CRM had no content marketing plan in place. This negatively impacted its digital presence.
  • Poor Results Against Marketing Metrics: Low website traffic, increased cost per acquisition, and low web-to-lead ratio - all in all, the disastrous aftermath of inefficient marketing.
Action.
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  • An improved SEO process, along with the use of paid ads was followed to generate leads.
  • A thoroughly planned content marketing strategy was implemented to bring life to the website.
  • A multi-pronged marketing approach was devised to improve the client’s visibility and revenue.
Result.
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  • Great SEO Process: Thanks to an efficient SEO process, the website witnessed 15+ keywords ranking on the top of SERPs in 8 months!
  • Successful Content Marketing: Agile CRM’s website saw a spectacular 3x growth in social media followers and 35k website followers within 15 months.
  • Great Results Against Marketing Metrics: The multi-pronged marketing approach paid off in the form of 500+ paid customers, leading to a 200% increase in revenue.
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