High campaign production cost
The internal team of Aviso faced challenges in launching campaigns as they were constantly involved in doing non-strategic tasks. They were able to launch only a limited number of campaigns. As the cost of their campaigns was high, they failed to generate the desired ROI, and their Planning-to-Production on HubSpot slowed down. All these problems stalled their new strategic initiatives. Aviso needed help delivering large-scaled campaigns at lower budgets.
How Fractional CMO brought down the campaign production cost
Aviso partnered with Fractional CMO to ramp up the campaigns and to lower the campaign production cost. As Fractional CMO’s operations team was based in India, they were able to deliver projects with a lower turnaround time, taking the advantage of multiple time zones. Fractional CMO’s rich pedigree in SaaS marketing was put to use as the team was able to translate strategies into high-performing campaigns.
The team helped Aviso in their HubSpot operations, which included - creating workflows, a high-velocity A/B testing program for ads, emails and landing pages, email funnel, and integrating Salesforce with HubSpot to automate their work. A great example of an A/B test that Fractional CMO assisted the Demand Generation team with was in deploying B2C tactics for a B2B audience by using Display advertising, which generated more lead volume.
Increase in lead generation at a low cost
The entire exercise proved to be beneficial for Aviso as Fractional CMO worked at a much lower cost compared to any agency based out of the USA. Aviso was not just able to lower the production cost, but they also witnessed an increase in their website traffic from ~5K visitors to ~30K visitors per and qualified leads by 7x.
The collaboration with Fractional CMO proved to be beneficial for Aviso as it helped them to:
- Cost Per Lead reduced by 150%
- Increase the website traffic from ~5K visitors to ~30K visitors
- Increase the qualified leads by 7x