How we helped Cadyce strengthen its online presence through an Omni-channel marketing strategy.

Challenge: 

Cadyce Inc. had no Search Engine optimized content, which is a requisite for a premium computer accessories company and an e-Commerce website, that too in a niche market. Though they had an e-Commerce website since 2017, but no other digital presence.

They wanted to reshape their digital presence, which could not be done without having a clear understanding of their buyer's persona, target audience, target geography - whether they should focus on India alone, or go after USA along with India.

To help them understand all of the above and build up their online presence, Cadyce needed someone with a strong command over Inbound Marketing and Digital Advertising.

How Fractional CMO helped Cadyce employ the power of SEO, Email Marketing and Paid Ads

Cadyce chose Fractional CMO as their Digital Transformation Partner.

We created an Omni Channel Marketing Strategy for them. The transformation journey begun with Search Engine Optimization (SEO). We created optimized content for Cadyce, taking care of the Technical SEO and the SEO hacks. 

On the content side, we created 10 blogs/month with 4k relevant links, demo product videos, and high conversion website content.

Interest oriented Email Marketing Campaigns were designed, beginning with list curation and domain warmup. We gave a B2C style to the B2B campaign to enhance sales.

On the Paid Ads front, we created Dynamic Keywords Ads with intent based keywords. We did an extensive research on the competitor ads and ensured experimenting rigorously with the ad copies, target audience, and ad placements.

The Results?

Fractional CMO created a strong digital presence for Cadyce which helped them to:

• Achieve 4k increase in the Organic Website Traffic
• Attain a 12% email open rate, against the industry average of 6-7%
• Bring in 2x Ad revenue from the 3rd month of running Google Paid Ads