How we helped Cadyce strengthen its online presence through an Omni-channel marketing strategy.

Challenge: 

Cadyce Inc. started its e-commerce website in 2017 but had no other digital presence, nor did it have search engine optimized content. SEO is a requisite to generate traffic to an e-commerce website, especially if the company is in a niche market. 

Cadyce needed marketing guidance to reshape its digital presence. 

How Fractional CMO helped Cadyce employ the power of SEO, Email Marketing and Paid Ads

Cadyce reached out to our team, Fractional CMO, and we provided them with the marketing tools necessary to increase their email open rate, the website traffic, and ad revenue. 

First, we created an omnichannel marketing strategy unique to their brand. We focused heavily on SEO strategies. We also created a blog that complemented their website, where we posted roughly 10 articles per month. Our team made sure each article included high conversion content such as relevant headlines, relevant links and demo product videos. 

Second, we implemented email marketing campaigns that included curating a list of contacts and domain warmup prior to sending out the emails.

Third, we conducted extensive research on Cadyce’s competitor ads and experimented rigorously with ad copies, target audience, and ad placements. From there we created Dynamic Keywords Ads that included intent-based keywords.

The Results?

Fractional CMO created a strong digital presence for Cadyce which helped them:

• Achieve 4k increase in the Organic Website Traffic
• Attain a 12% email open rate, against the industry average of 6-7%
• Bring in 2x Ad revenue after the 3rd month of running Google Paid Ads