Company Overview

FreshLearn is a no-code platform that lets you build, market, and sell digital products on your own branded website with ease.

Industry
Edtech
Headquartered
India
Situation.
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  • Unclear about GA4 implementation: They were struggling with the GA4 mechanism and related execution and needed help with knowing how it works.
  • Needed GA3/UA to GA4 migration help: They asked for an audit of the existing Google Analytics 3/Universal Analytics account and Google Tag manager setup. Post this, they were looking for a GA3/UA to GA4 migration.
  • No tracking system in place: They wanted to implement sub-domain tracking and ensure we are tracking the user journey. 
Action.
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  • We created new events and conversions in GA4 from scratch, set up new GTM tags, and organized them in separate folders for ease of navigation.
  • We did an extensive audit of their existing GA3 property and noticed that the events/conversions were not being tracked accurately. A couple of GTM tags were also incorrectly defined.

  • A new data stream was created to track sub-domain in GA4. We did a rigorous evaluation of GTM tags and testing of events to make sure data is being tracked accurately. We linked their Google Ads account with newly created GA4 property.

Result.
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  • Total clarity about GA4 implementation: Post a walk-through, they understood the flaws in the previous setup and how GA4 migration is going to help their business.
  • Successful GA4 migration: We successfully completed their GA4 migration. 
  • Proper tracking system: We ensured tracking of the entire user journey through custom events and conversion setup. GA4 tags were properly set up in the Google Tag Manager. 
A glimpse of the

Conversion, GA4, and GTM tags setup

A glimpse of the

Email Template

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