Challenge:
SD Enterprises was operating in an offline manner.
It was looking out for assistance in building a digital presence, with the intention to reach out to more people and enhance brand awareness.
To begin with, SD Enterprises needed a social media presence, a retail/wholesale app for orders and easy connecting with the potential buyers, a well-built website for making it easy for people to browse through the products and visit the linked marketplaces, and an account on Amazon and Flipkart marketplaces.
It needed a marketing expert to build a brand identity in the online world.
The comprehensive brand-building approach by Fractional CMO
SD Enterprises chose Fractional CMO as their trusted marketing ally.
We followed a two-pronged approach for SD Enterprises, beginning with crafting its brand identity. We designed the brand logo and other collaterals. We also designed the packaging for the brand category.
We followed this up by building a social media presence (optimization of the pages) for it on Facebook and Instagram, created engaging social media posts, while simultaneously building a user-friendly app and a website.
A glimpse of the SD Enterprises social media posts and app
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The Results?
Fractional CMO created a strong digital presence for SD Enterprises which helped them:
