Dr. Paul's Clinic provides aesthetic hair care and skin care treatments for both men and women. They have expertise in specialized treatments, from mole excisions to anti-aging, facial resurfacing to tattoo removals, hair loss treatments to hair-care, and use advanced technology to perform them.
Challenge - Loss in the number of incoming leads owing to the lockdown
Dr. Paul's Clinic is a well established group, providing advanced hair and skin treatments, and was doing good before the pandemic hit. Lockdown led to absolutely no leads coming in and they weren't able to generate enough walk-ins too.
How Fractional CMO helped Dr. Paul's Clinic gain a digital foothold by means of Facebook Ads
Dr. Paul's Clinic- Raipur branch reached out to Fractional CMO to create a promotional strategy for their hair and skin care services.
After a detailed research on various social media channels, we decided Facebook as the medium for Paid Ads campaign. With almost 1.2 billion users, Facebook provides a tremendous opportunity for the businesses interested in reaching their target audience.
Fractional CMO along with its team planned, designed and implemented a dynamic, comprehensive, and a robust marketing plan. We created a series of ad creatives and copies revolving around skin and hair care and treatment provided by Dr. Paul's Clinic, to create awareness and generate quality leads.
Fractional CMO also suggested a well devised and researched webinar on "Hair Care and Restoration" with the expert speakers from Dr. Paul's Clinic. This webinar promotion campaign generated a good 72 leads for them. The relationships with these leads are being nurtured by the team at Dr. Paul's Clinic.
Glimpse of Ad Creatives
Our team of digital marketing experts utilized the incredibly precise targeting that Facebook provides to drive high quality leads to our client’s page. We designed a well-orchestrated strategy for the paid ads plan with our keyword analysis, ad research, and ad optimization approach to generate leads that matter for Dr. Paul's Clinic.