6 Marketing Metrics Your Boss Actually Cares About
Capture, analyze, report prospect data, and customer behavior to gauge the impact of marketing efforts on demand generation.
Craft a convincing case for your boss using these key marketing metrics. Here’s what you'll learn:
- Discover how to derive numbers in your marketing report that will grab the attention of decision-makers.
- Use of CAC metric to derive the average cost spent on customer acquisition.
- Determine marketing spend vs. customer acquisition cost to gain clarity on your investments.
- Use of LTV: CAC metric to determine if you're overspending on customer acquisition compared to the value they generate for your business.
- Learn to calculate and derive the CAC payback period to assess your break-even point.
- Measure marketing-originated customer % to gauge the direct impact of marketing on acquisitions.
- Learn the formula to derive marketing-influenced customer % to determine impact across the lead’s lifecycle.
Persuade key decision-makers and secure additional marketing budgets with data-driven insights.
Help decision-makers resonate with marketing metrics that drive lead generation, elevate customer lifetime value, and lower the cost of acquisitions.
Download our free e-book to further delve into these 6 metrics that directly impact the profitability of your marketing strategies.