Ujjwal Astro provides astrological counselling to people. Pandit Ujjwal Pathak has know-how of Vedic astrology and provides services such as medical astrology, personality study (SWOT Analysis), Career, and Relationship Counselling.
Challenge - Identifying Right Channel for Paid Marketing
Pandit Ujjwal is a budding astrologer with a passion for healing people. He was looking to promote his astrology services through Paid Advertising. But he was not sure which channel to opt for and how to execute the campaign.
How Fractional CMO helped Ujjwal Astro gained a digital foothold by means of Facebook Ads
Ujjwal Astro reached out to Fractional CMO to create a promotional strategy for its astrology services.
After a detailed research on various social media channels, we decided Facebook as the medium for Paid Ads campaign. With almost 1.2 billion users, Facebook provides a tremendous opportunity for small businesses interested in reaching their target audience.
Fractional CMO along with its team planned, designed and implemented a dynamic and comprehensive website which also acted as a landing page. We created a series of ad creatives and copies revolving around astrological services provided by Ujjwal Astro.
Our team of digital marketing experts utilized the incredibly precise targeting that Facebook provides to drive high quality leads to our client’s page. We designed a well-orchestrated strategy for the paid ads plan with our keyword analysis, ad research, and ad optimization approach to generate leads that matter for Ujjwal Astro.
Glimpse of Ad Creatives