Challenge: Scaling Marketing Operations and Building a Sales Pipeline
Parley Pro had difficulty building its sales pipeline. It had a MarTech stack in place; however, the brand could not develop and launch marketing campaigns at scale. To achieve this, Parley Pro needed the help of a marketing expert.
How Fractional CMO helped Parley Pro harness the power of HubSpot and Digital Advertising
Parley Pro partnered with Fractional CMO to orchestrate their marketing automation and operations. Our team created workflows, email nurture campaigns and ran them successfully. Fractional CMO built three landing pages that were the pillars of various lead generation campaigns (Free Product Trial and 3 Must-Have Traits for Modern Contract Management Ebook.) Each of the landing pages revolved around Parley Pro's niche products.
Fractional CMO integrated HubSpot and Salesforce enabling Parley Pro's internal sales representatives to get real-time notifications on form submission. This helped the sales reps to effectively follow-up and engage the prospects.
Along with email campaigns, we conceptualized Digital Advertising campaigns for Website Conversions, Lead Generation, Website Visits, and Brand Awareness by leveraging LinkedIn and Google Ads. These paved path for Parley Pro to grab more eyeballs and improve their branding.
In a span of three months, Fractional CMO created a strong digital presence for Parley Pro which helped them to:
- Streamline MarkOps which helped create a strong inbound
- Achieve 140 MQLs