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Fractional CMO helps Parley Pro streamline Marketing Operations

Parley Pro is a secure cloud-based platform for modern contract negotiation and management. The platform automates contract management processes and helps businesses to negotiate better contracts faster.

HubSpot
End-to-End Operations
Campaigns icon

4 Campaigns
 launched in four weeks

140
MQLs

Challenge: Scaling Marketing Operations and Building a Sales Pipeline

Parley Pro had difficulty building its sales pipeline. It had a MarTech stack in place; however, the brand could not develop and launch marketing campaigns at scale. To achieve this, Parley Pro needed the help of a marketing expert.


How Fractional CMO helped Parley Pro harness the power of HubSpot and Digital Advertising

Parley Pro partnered with Fractional CMO to orchestrate their marketing automation and operations. Our team created workflows, email nurture campaigns and ran them successfully. Fractional CMO built three landing pages that were the pillars of various lead generation campaigns (Free Product Trial and 3 Must-Have Traits for Modern Contract Management Ebook.) Each of the landing pages revolved around Parley Pro's niche products.

Fractional CMO integrated HubSpot and Salesforce enabling Parley Pro's internal sales representatives to get real-time notifications on form submission. This helped the sales reps to effectively follow-up and engage the prospects.

Along with email campaigns, we conceptualized Digital Advertising campaigns for Website Conversions, Lead Generation, Website Visits, and Brand Awareness by leveraging LinkedIn and Google Ads. These paved path for Parley Pro to grab more eyeballs and improve their branding.

The Results?

In a span of three months, Fractional CMO created a strong digital presence for Parley Pro which helped them to:

  • Streamline MarkOps which helped create a strong inbound
    lead pipeline
  • Achieve 140 MQLs

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About Parley Pro

Parley Pro is a secure cloud based platform for modern contract negotiation and management. The platform automates contract management processes and helps businesses to negotiate better contracts faste.


Industry: SaaS
Website: parleypro.com
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Here’s what our client had to say about the entire revamp exercise:

“Fractional CMO enhanced our marketing effectiveness by implementing our strategy real quick. Their ability to optimize the landing pages and ad campaigns by using behaviour analytics tools has been a highlight in our engagement. If you are looking for a HubSpot implementation partner, I would definitely recommend Fractional CMO. Their MarTech expertise was of great help for us!”
 
-- Tom Victory, 
AVP, Marketing

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