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Fractional CMO helps a leading networking and lifestyle ecommerce brand having a global presence with all things SEO

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61.4%
Increase in the number of
website visitors through search

Increase in leads

270%
Increase in the number of
image search impression

MQLs

56%
Increase in the organic traffic

Leads

25%
Increase in number of keywords ranked on Google

Challenge

Conceptualize and execute an end-to-end SEO strategy.

The client never had a proper Search Engine Optimization (SEO) strategy in place. They wanted to increase organic search presence both on Google and YouTube. The client had a large product listing with different variants.

How Fractional CMO helped client with a robust SEO strategy

Fractional CMO first started with the review of the client’s website for technical issues, crawlability, error pages amongst others. We found that there was “no index” tag in the website which prevented the required visibility in Google. We resolved this issue and improved the client’s searchability.

Later we focused on all the product pages listed on the website. These pages were not optimized for SEO. So we optimized all the pages through keyword research and meta-data creation. As a part of on page optimization, we performed a content audit and suggested recommendations to improve the SEO effectiveness of the existing content on the website.

Through competitive analysis, we helped the client with key inputs that enabled them to make the required changes in their product pages in addition to optimizing the content on their YouTube channel.

As a part of off-page SEO activities, we reviewed their existing backlink profile. As there were no backlinks, we created a PR and media planning strategy to acquire backlinks on a monthly basis.

The Results?

  • 61.4% increase in the number of website visitors through search
  • 270% increase in the number of image search impressions
  • 56% increase in the organic traffic
  • 25% month on month increase in the number of keywords ranking in search engine
  • 6.7% increase in branded traffic and 19.74% increase in non-branded traffic on an average month on months leading to increased revenue by traffic source

Download Case Study

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Start growing with Fractional CMO today!

With tools to make every part of your process more human and a support team excited to help you, getting started with inbound has never been easier.

Let's Talk!

Start growing with Fractional CMO today! 

Let's Talk!