Challenge: Set up Marketing Operations and Build a Sales Pipeline
Techolution faced difficulties in building a strong sales pipeline. They were looking for a marketing agency who can help them with all things marketing.
How Fractional CMO built a strong inbound lead pipeline within a month
Our expertise in HubSpot and SaaS landscape enabled Techolution to translate their strategies into high-performing campaigns. We helped in creating landing pages, workflows, A/B testing programs for social ads, emails amongst others.
Fractional CMO built a lead database of 3000 which could be used for email marketing. Besides, we conceptualized and launched digital advertising campaigns on Google, Twitter, and LinkedIn. This helped Techolution generate lead volume at a rapid pace
Thanks to the eclectic combination of email, search and display marketing, Techolution saw a rise in leads. A glimpse of the campaign results:
- 140+ SQLs in a month
- 40% increase in website traffic
- 60% reduction in Cost Per Leadss