Company Overview

Unlock Insights is an IT company that offers Robotic Process Analytics and Retail Analytics solutions to Fortune 1000 companies across the globe.

Industry
IT
Headquartered
USA
Situation.
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  • No Digital Presence: Although being a part of a company that works closely with the US government, Unlock Insights did not have a digital presence.

  • No Digital Marketing: Very naturally, Unlock Insights had no resources to harness the power of digital marketing and grow online.

  • Insufficient Leads: The company’s inbound marketing methodology had flaws that restricted it from generating leads at a higher volume.

Action.
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  • A brand-new, audience-focused website was created from scratch after thorough competitor analysis and A/B testing.

  • As a part of the digital marketing activities, as many as 89 website pages and 70 blogs were created - all SEO-optimised.

  • Over 860 social media posts were created across various social media platforms to increase the volume of inbound lead generation.

Result.
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  • Robust Digital Presence: Within a span of 8 months only, the website fetched 2 projects and 5 Proofs of Concept (POCs) for Unlock Insights.

  • Great Digital Marketing: The result of implementing digital marketing strategies that work? Unlock Insights achieved 21 keywords ranking on page 1 on SERPs!

  • Increased Leads: The lead generation volume also sizably improved for Unlock Insights - generating 234 Marketing Qualified Leads (MQLs) and 80 Sales Qualified Leads (SQLs)!

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