Company Overview

VBHC is a real estate company that offers quality homes at affordable rates in major metropolitan cities in India.

Industry
Real Estate
Headquartered
India
Situation.
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  • No Sales-qualified Leads: Despite implementing a paid ads strategy, VBHC was finding it challenging to garner revenue-generating leads.

  • Futile Marketing Plan: Its marketing campaign was bogus - full of irrelevant keywords and ads.

  • Awfully High Expenses: VBHC was spending tremendously on its ads campaign, only for it to turn out ineffective.

Action.
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  • A two-pronged marketing approach was followed to ensure acquiring nothing but qualified leads.

  • VBHC’s entire AdWords campaign was revised - allowing only the most relevant keywords and ads to be shown.

  • Through Facebook advertising, an outbound marketing strategy was put in place. We used location-based targeting, re-marketing ads, and customised lead ads to do so.

Result.
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  • Access to Sales-qualified Leads: VBHC saw a staggering 300% increase in leads. Out of 8,440 leads that were generated, 2,400 were purely sales-qualified.

  • Effective Marketing Plan: Approximately 1300+ leads were generated from Facebook advertising alone.

  • Reduced Expenses: With every lead that came in, VBHC’s Cost Per Lead (CPL) went down by 150%.

 

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